Loyalty Solutions is shaking up the loyalty game in India, revolutionizing the way businesses engage with their customers. With our groundbreaking RaaS platform, and empowering loyalty programs, such as RewardeeZ, Loyalteez and Zillion, we’re not just optimizing loyalty programs—we’re creating unforgettable experiences that keep customers coming back for more.

We’re all about innovation, impact, and setting new standards for the future of loyalty. Our journey started in 2006 with the launch of IMINT, India’s first-ever multi-brand loyalty program, and we’ve been trailblazing ever since. From becoming PAYBACK India—a name synonymous with rewards—to transforming into Loyalty Solutions under BharatPe in 2021, we’ve continually evolved to meet the needs of today’s fast-paced, digitally-savvy consumers.

In 2023, we took things to the next level with a bold rebranding, emerging as the ultimate destination for those who crave more out of their loyalty programs. With over 120 million customers and partnerships spanning a diverse range of industries across tier-1, 2, and 3 towns and cities, we’re dedicated to offering a comprehensive and engaging loyalty platform that truly makes a difference.

At Loyalty Solutions, we’re not just leading the loyalty landscape—we’re redefining it, making it more dynamic, impactful, and perfectly tuned to the needs of Gen Z and beyond. Get ready to join the revolution and experience loyalty like never before!